Beat the Market Design Sprint
This work was both a Branding Strategy and User Experience project with focus on the latter. The briefing was to reestablish a private finance school brand's direction based on current millennial audience and redesign their website and marketing campaigns to strethat direction. We based our work on Google Venture's Design Sprint, scheduling a week exclusively for this project. themovement was a placeholder name for User Testing on the 5th Sprint Day so they wouldn't recognise the company.